(Disclaimer: I sometimes use this blog for my Social Media class that I am taking through Columbia College. This post satisfies an assignment.)
At the beginning of the course, my understanding of social media and business was very limited. I understood businesses used some platforms like Facebook or Twitter, but didn’t know that others had set up their own where customers could comment on products or services. I also didn’t know there was so much resistance to adapt social media by businesses or that many didn’t know how to adapt it. Several business sites that I go to seem to have several links to what seems like a multitude of different platforms where someone can “like” or “follow” that company.
Going forward, once my business is more established, I plan on using Facebook as my primary social media platform. I have several contacts in the local community through Facebook and it would be a good place to set up my brand. Since it would be new, there would need to be a lot of information and Twitter is not formatted for large posts. I may continue to blog. I have slacked off a bit the past week or so due to a son’s injury that has required attention. I can continue to post some of my observations and express my personality. I am still not confident enough to post to YouTube. I have that nagging voice in my head that I am not doing it right and since I am without a mentor, it’s hard to quiet that voice. Another issue is equipment. I just used my phone for the branding video assignment. Nothing fancy. It was functional. It worked for the class. Don’t know if I would really want to put that out there to represent my brand. The other thing is that I have a vague notion of what it is I want to do. When that becomes more concrete, I can then focus on some other social media platforms. If I decide that I want to coach professionally (in the sense that I get paid versus volunteer) for a club, school, or team, then I will start cleaning up my LinkedIn page. I should probably do the same even if all I am doing is coaching individuals or groups. That way I don’t look like a creeper.
I do know that I am not looking to leave my current employment (I have seen how much coaches get paid). Soccer coaching is more than a hobby though. I am serious about it. So I do want to present a professional image. And I knew that I would need to incorporate some form of social media into that presentation. This class has helped me focus on the platforms that will allow me to get my message out and avoid the platforms that I don’t like and won’t help. Because one of the biggest lessons throughout this course has been be true to yourself.